Average house price compared with resident median annual pay.
Broadland Wages, Employment and Property Affordability
Resident earnings, employment, unemployment and affordability context for reading Broadland prices and rents.
Jan 2025-Dec 2025 / ASHE 2025
Broadland wages, employment and affordability
Resident earnings and labour-market context help explain local affordability, rental pressure and housing demand.
Resident population
138,157
ONS 2024
Median resident annual pay
£37,669
Broadland
Median resident weekly pay
£724
Full-time employees
Employment rate
84.6%
Aged 16-64
Unemployment rate
2.6%
Economically active
Average monthly rent compared with estimated monthly earnings.
Labour market rates are from the ONS Annual Population Survey profile shown by Nomis. Where the local APS unemployment value is suppressed, the ONS model-based unemployment estimate is used. Earnings are ONS ASHE resident-analysis median full-time employee earnings. Annual pay is annualised from weekly pay for display context.
Incomes Explain Affordability Pressure
Wage and employment data does not predict house prices by itself. It gives demand-side context: how average prices and rents compare with resident earnings, whether employment conditions support demand, and where affordability pressure may limit the buyer or renter pool.
Broadland had an estimated resident population of 138,157 in 2024. That gives useful context for the local labour market.
It is a sizeable area, but still much smaller than Great Britain as a whole. The figures below are from ONS and Nomis, using the Annual Population Survey for labour-market rates and ASHE for resident earnings.